【風雨蘭x最佳女演員 RainLily x Best Actress】
每七位香港女性,就有一位曾經遭遇性暴力。風雨蘭藉第37屆香港電影金像獎,推出《最佳女演員》,引起大眾關注性暴力的情況。影片內的個案,均源於真人真事,包括未成年性暴力、親密伴侶暴力、辦公室性騷擾。
打破沉默需要勇氣,更需要社會減少質疑和批評,建立一個正面的平台鼓勵受害人發聲和求助。旁觀者的冷漠、性別教育的不足、不對等的權力關係、法律制度的不完善都是導致受害人沉默的種種因素;打擊性暴力是整個社會的工作,各界應共同肩負起預防性暴力的責任,作出改變。
ONE out of SEVEN women in Hong Kong have experienced sexual violence. RainLily premiered ‘The Best Actress’ ad during this year’s Hong Kong Film Awards presentation ceremony, imploring all of us to step up against sexual violence. The three stories appeared in the ad are all real-life cases, including: child sexual abuse, intimate partner violence, and workplace sexual harassment.
Breaking the silence takes courage. It also requires our society to suspend disbelief and judgement, and to become a platform that encourages victims to voice out and seek help. Bystander indifference, the lack of sex education, the imbalance of power, and an arduous justice system are reasons why victims don’t come forward. Stepping up against sexual violence is everyone’s work, it’s time to make a change together.
Special thanks to Christine Au Yang, Cheil Worldwide, Salon Films 沙龍電影有限公司
每七位香港女性,就有一位曾經遭遇性暴力。風雨蘭藉第37屆香港電影金像獎,推出《最佳女演員》,引起大眾關注性暴力的情況。影片內的個案,均源於真人真事,包括未成年性暴力、親密伴侶暴力、辦公室性騷擾。
打破沉默需要勇氣,更需要社會減少質疑和批評,建立一個正面的平台鼓勵受害人發聲和求助。旁觀者的冷漠、性別教育的不足、不對等的權力關係、法律制度的不完善都是導致受害人沉默的種種因素;打擊性暴力是整個社會的工作,各界應共同肩負起預防性暴力的責任,作出改變。
ONE out of SEVEN women in Hong Kong have experienced sexual violence. RainLily premiered ‘The Best Actress’ ad during this year’s Hong Kong Film Awards presentation ceremony, imploring all of us to step up against sexual violence. The three stories appeared in the ad are all real-life cases, including: child sexual abuse, intimate partner violence, and workplace sexual harassment.
Breaking the silence takes courage. It also requires our society to suspend disbelief and judgement, and to become a platform that encourages victims to voice out and seek help. Bystander indifference, the lack of sex education, the imbalance of power, and an arduous justice system are reasons why victims don’t come forward. Stepping up against sexual violence is everyone’s work, it’s time to make a change together.
Special thanks to Christine Au Yang, Cheil Worldwide, Salon Films 沙龍電影有限公司
最佳女演員簡介 Best Actresses Introduction :
【最佳女演員 - 兒童性侵】
片段中的第一個故事「中學時被她尊重而信任的老師性侵。」
根據風雨蘭個案分析,在未成年性暴力的個案中,86% 的求助者跟加害人本身是相識的。而當中只有7.5%的個案為即時求助,未成年受害人平均相隔7年才接受服務。
對抗未成年性暴力,我們更需要覺察小朋友可能遭遇性暴力的情況,耐心聆聽他們的故事。同時我們亦需要性別平等教育,讓小朋友更早了解身體的界線及學習互相尊重。
“Sexually assaulted by her respected teacher during high school. Live onward as if nothing had happened.” - The first story in the 'RainLily X Best Actress' video.
Analysis of underage sexual violence cases from RainLily has shown that 86% of help-seekers knew the perpetrator. Only 7.5% of cases sought help immediately, underage victims received help after 7 years in average.
To work against underage sexual abuse, we have to be better aware of possible characteristics of sexual abuse cases against children. Introducing gender equity into education is also essential on informing adolescents and children about body boundaries and mutual respect.
Special thanks to actor Charmaine.
片段中的第一個故事「中學時被她尊重而信任的老師性侵。」
根據風雨蘭個案分析,在未成年性暴力的個案中,86% 的求助者跟加害人本身是相識的。而當中只有7.5%的個案為即時求助,未成年受害人平均相隔7年才接受服務。
對抗未成年性暴力,我們更需要覺察小朋友可能遭遇性暴力的情況,耐心聆聽他們的故事。同時我們亦需要性別平等教育,讓小朋友更早了解身體的界線及學習互相尊重。
“Sexually assaulted by her respected teacher during high school. Live onward as if nothing had happened.” - The first story in the 'RainLily X Best Actress' video.
Analysis of underage sexual violence cases from RainLily has shown that 86% of help-seekers knew the perpetrator. Only 7.5% of cases sought help immediately, underage victims received help after 7 years in average.
To work against underage sexual abuse, we have to be better aware of possible characteristics of sexual abuse cases against children. Introducing gender equity into education is also essential on informing adolescents and children about body boundaries and mutual respect.
Special thanks to actor Charmaine.
【最佳女演員 - 親密伴侶性暴力】
「婚後不時遭受性暴力 每日戴著面具如常生活」形容的親密伴侶暴力,在世界衛生組織的定義下包括肢體暴力、性暴力、心理虐待及控制行為。風雨蘭的最新數字顯示,1/5的親密伴侶性暴力個案(涉及現任或前任的親密伴侶,包括配偶或男朋友)為強姦個案。
“Suffering from intimate partner sexual abuse. Put on a brave face for living” -The second story in RainLily's 'Best Actress' advert.
As defined by WHO, Intimate Partner Violence (IPV) includes physical violence, sexual violence, emotional abuse, and controlling behaviours. Rape has taken up 1/5 of intimate partner sexual violence cases (involving current or former intimate partner, such as spouse or boyfriend) according to latest statistics from RainLily.
Special thanks to actor 霏霏 & Leon.
「婚後不時遭受性暴力 每日戴著面具如常生活」形容的親密伴侶暴力,在世界衛生組織的定義下包括肢體暴力、性暴力、心理虐待及控制行為。風雨蘭的最新數字顯示,1/5的親密伴侶性暴力個案(涉及現任或前任的親密伴侶,包括配偶或男朋友)為強姦個案。
“Suffering from intimate partner sexual abuse. Put on a brave face for living” -The second story in RainLily's 'Best Actress' advert.
As defined by WHO, Intimate Partner Violence (IPV) includes physical violence, sexual violence, emotional abuse, and controlling behaviours. Rape has taken up 1/5 of intimate partner sexual violence cases (involving current or former intimate partner, such as spouse or boyfriend) according to latest statistics from RainLily.
Special thanks to actor 霏霏 & Leon.
【最佳女演員 - 職場性騷擾】
「在公司被上司性騷擾多年 默默啞忍」
風雨蘭2015-2017年的性騷擾求助個案創新高,相比2012-2014多1.6倍。49%的受害者跟加害人為工作關係,41%在工作場所發生。
“Sexually harassed at work by her supervisor for many years.”-The third story in RainLily's 'Best Actress' advert.
Sexual harassment cases had reached new high in 2015-2017, which was 1.6 times of 2012-2014. 49% of victims share a workplace relationship with the perpetrators, 41% of cases happened at workplace.
Special thanks to actor Kimmy.
「在公司被上司性騷擾多年 默默啞忍」
風雨蘭2015-2017年的性騷擾求助個案創新高,相比2012-2014多1.6倍。49%的受害者跟加害人為工作關係,41%在工作場所發生。
“Sexually harassed at work by her supervisor for many years.”-The third story in RainLily's 'Best Actress' advert.
Sexual harassment cases had reached new high in 2015-2017, which was 1.6 times of 2012-2014. 49% of victims share a workplace relationship with the perpetrators, 41% of cases happened at workplace.
Special thanks to actor Kimmy.
【獎項 AWARDS】
NEW YORK FESTIVAL 2019
Film: Best Use, Social/Environmental Good: Charity/Non-Profit – Third Prize
Direct & Collateral: Social/Environmental Good: Charity/Non-Profit – Finalist
Public Relations: Social/Environmental Good: Charity/Non-Profit – Finalist
ADFEST 2019
Media Lotus – Silver
Branded entertainment lotus – Bronze
Film Lotus – Finalist
KAM FAN AWARDS 2018
Media - Media Single - Best Use of Events – Bronze
Media - Media Single: Best Use of Small Budget (Up to HK$0.2m Media Spending) – Merit
AD STARS 2018
Outdoor: Ambient, Non-Standard Indoor Advertising – Crystal
PR: Practices & Specialism, Celebrity Endorsement - Crystal
ONE SHOW GREATER CHINA AWARDS 2018
Film & Video | Television – Silver Pencil
Public Service & CSR – Silver Pencil
SPIKES ASIA 2018
Glass: The Award For Change – Shortlist
Brand Experience & Activation: Live Shows / Concerts / Festivals - Shortlist